![](https://cdn.myportfolio.com/92ee1691-c8c3-49e4-963f-e477630f5a87/38346886-d412-4184-af7d-69fb1d26d1de_rw_1920.jpg?h=0945aab3ca80973cdc760585fcf36007)
Rethreads Rebrand
Skills: Branding, Web Design Layout, Photo Treatments, Collage, Typography
Rethreads is a fashion reseller with two locations in Madison. For this I did an entire rebranding package which includes: a new logo, shopping bags, website design, clothing tag, and spotify playlist. I chose a warm color palette to replicate the feeling that I get when I walk into a vintage clothing store, and I used collage elements to add the grittiness and texture of a perfectly worn-in thrifted jacket.
![](https://cdn.myportfolio.com/92ee1691-c8c3-49e4-963f-e477630f5a87/6d509c85-b8e6-4694-831c-878968d0c7a8_rw_3840.jpg?h=36f036a2e60a809b1757778f5b5fd653)
![](https://cdn.myportfolio.com/92ee1691-c8c3-49e4-963f-e477630f5a87/d5b32c81-f4b5-4a1f-8882-54d7be8ef77a_rw_3840.jpg?h=790b03cff993d6e29e37bb74648c3631)
![](https://cdn.myportfolio.com/92ee1691-c8c3-49e4-963f-e477630f5a87/fb38e924-e3bf-4820-bd2f-3b06d89301ab_rw_3840.jpg?h=ab7978b9e531ebdba20286c7a67f6417)
![](https://cdn.myportfolio.com/92ee1691-c8c3-49e4-963f-e477630f5a87/d79a065c-f2c5-44ad-a31d-44c4c48c4435_rw_1200.jpg?h=93d1c5218039c484e6f41e8e351e0483)
![](https://cdn.myportfolio.com/92ee1691-c8c3-49e4-963f-e477630f5a87/32c216f3-f3c9-4ae3-9c91-a4740db62f2c_rw_1920.jpg?h=3adb3636ba015d5ed7058421c9c359d5)