Skills: Layout Design, Photo Treatments, Typography, Illustration
Cyclebar is an indoor cycling studio with a "rock concert-like" atmosphere. In this ad campaign, I chose to focus on their “Happy Hour” class that is offered every Thursday at 5:00p.m. It is a 45 minute cycling class followed by a variety of spirits available after the ride. During Cyclebar sessions, the music is bumping and a lot of us are focused on our personal cyclestats that are displayed on the leaderboard throughout the class. This post-workout happy hour gives the cyclists a change to mingle with others as they rehydrate after their rides!